Important Elements in Graphic Design That You Need to Learn
There is a level of expertise required in composition of graphic designs as much as they seem simple and easy when you look at them. In most cases, graphic design experts use certain elements in their work composition to make their designs attractive. Below are some of the elements used by these professionals to achieve a creative design.
As much as color comes in a variety of composition, hues and shades it is an important element in graphic design. The color wheel invented by Sir Isaac Newton is important since it helps artist combine colors well. Colors that are opposite each other on the color wheel give a more bold effect when combined while those next to each other blend well together.
In graphic work, lines help to give structure to the work and they are an important element of graphic design. Since lines divide elements in a page, they provide energy that can evoke emotions. When lines are used in several layers they can also have a layered effect.
Geometric shapes and organic shapes are the two types of shapes you are likely to see in graphic design compositions. In most design work, organic shapes are wiggly and uneven and help make undefined objects while using the rule of uniformity. Uniform proportions are on the other hand created with the help of geometric shapes.
Contrast is another element of graphic design and it involves comparing elements by putting them together side by side. Contrast is important because it helps to give clarity to design and remove boredom. The viewer is able to appreciate compositions when contrast is used.
Equally important while considering elements in a graphic design is scale which is basically the relationship between elements in a composition. It is easy to help a viewer be attracted to a certain focal point by using scale. By experimenting with various scales, the artist can attract the viewer to a specific place and showing them where to look.
The grouping of elements is usually determined by space and it is another important element in graphic design. Space is important because it defines the empty area between elements in design composition and without it, the design can confuse the viewer and the message can easily be lost. When the spacing between elements is balanced, the designs look uniform and are easy to look at.
An imaginary axis that connects design elements together is known as alignment and it is also another important element for graphic designers. When texts are used, it is easy to achieve balance in visual representation when alignment is used. You can have more than one alignment pattern to have a sophisticated layering effect.